Mumbai: Live game streaming platform Loco is strengthening its footprint with the launch of Loco Originals. The platform announced season 3 of the popular chat show ‘Charcha With Thugwa’, hosted by a popular streamer, 8Bit Thug (Animesh Agarwal).
The previous seasons of ‘Charcha With Thugwa’ were aired on Thug’s official YouTube channel showcasing a lineup of gamers who shared their experiences in the esports world. The latest season will be exclusively available on the Loco app with fresh episodes dropping every Saturday, starting 17 July.
In this season, Thug will be seen indulging in candid conversations with top-of-the-line gamers and streamers like Mortal, Jonathan, Dynamo, and many more, over the eight episodes. Gillette has chosen to be the brand partner for Season 3 recognizing the synergies between the target audiences of both brands.
"With game streaming and esports, we are witnessing the rise of a completely new category in entertainment and at Loco, we are excited to serve this ecosystem," Loco founders Anirudh Pandita and Ashwin Suresh said in a joint statement. "While we are just getting started on our library for Loco Originals, our goal remains to engage gamers and viewers on the platform, and Charcha With Thugwa - Season 3 aligns with that objective seamlessly. With more exciting content in store for gamers, we are hopeful to see a surge in users on the platform.”
“Having started ‘Charcha With Thugwa’ in 2019, I have had the chance to interact with some of India’s featured gaming icons and it has truly been an enriching experience for me," 8Bit Thug said. "Leveraging this first of its kind, gaming talk show, we were able to tap into the potential fan base of gamers and gain momentum for this rapidly scaling industry in India. I am super excited to partner with Loco for this season as it will help us target relevant audiences, present on the platform. I am looking forward to the latest season presented by Gillette, which has a bigger lineup of gamers and more insightful conversations into our universe of gaming."
