KOLKATA: Global streaming platform Starz has launched its direct to consumer OTT app Lionsgate Play in Indonesia, expanding its presence in Asia following a successful launch in India. With this, Lionsgate Play’s deep library of Hollywood blockbusters, film franchises and first-to-Indonesia original series and boxsets are immediately accessible to a wide Indonesian audience.
Lionsgate Play Indonesia will bring blockbuster film franchises including The Hunger Games and Twilight Saga, the star-studded global box office hit Now You See Me, Academy Award-winning films from other studios like The Aviator and Babel, romantic drama Remember Me and acclaimed original television series Weeds, Power, Mad Men, and The Spanish Princess directly to Indonesian consumers.
Starz president and CEO Jeffrey A Hirsch said: “Indonesia is an exciting market for us. The large and diverse population, increased data usage in urban and rural markets, and adoption of OTT across all demographics created an exciting opportunity for us to launch Lionsgate Play. We’re confident that our unique, exclusive and exceptionally curated content will generate a great response from Indonesian audiences.”
The service has also launched with an attractive price point in Indonesia, making the app available as part of two subscription models, IDR 35 per month and IDR 179 for a year, price points that give Indonesian consumers the opportunity to enjoy the best of global entertainment affordably and at their convenience. Lionsgate Play content will also be made available through various bundle offerings with key partners such as Telkomsel and Telkom. The attractive price points and flexible availability give Indonesian viewers multiple convenient options to enjoy Lionsgate Play.
Lionsgate Play Indonesia general manager Guntur Siboro believes that the combination of the OTT app launch and the previously-announced partnership with big players Telkomsel and Telkom will bring a seamless customer experience and easy access to Lionsgate Play content for their subscribers. “The partnership allows us to give more Indonesians the best entertainment experience. With a diverse audience reach, Lionsgate Play can be exposed to various levels of society. Everyone can enjoy Lionsgate Play content. Stay tuned for more exciting announcements,” he said.
