MUMBAI: The revenues for ad-supported video-on-demand (Avod) in India for TV series and movies are expected to reach $2.4 billion by 2026. In 2022, the revenue will surge to $1 billion, up from $0.8 billion last year, according to a report from Digital TV Research released recently. 

It is predicted by the research that Avod revenues for TV series and movies will reach $70 billion by 2027 globally, which will surge from $33 billion in 2021. 

The report also highlights that out Of the 138 countries covered in the survey, a total of 13 will generate revenue of over $1 billion by 2027.

The survey has revealed the data of five top countries in Avod's revenue growth in future. It includes countries such as the US, China, UK, Japan, and India. 

Pointing out his views, Digital TV Research principal analyst Simon Murray said, “US AVOD will grow by $19 billion to $31 billion by 2027 – remaining the largest country by far. The US has the world’s most sophisticated advertising industry by some distance, plus AVOD choice is greater in the US than anywhere else. The US will account for 46 per cent of the global total by 2027, up from 39 percent in 2021.”

After the US, China's revenue growth for Avod will increase by 2027. It will reach $8.3 billion from the current over $6 billion.