MUMBAI: It’s making real fast plays (no pun intended) in the middle east and north Africa.
We are referring to DesiPlay TV, the Fast channel, from the Mukesh Ambani-owned Viacom18.
IndiaCast Media Distribution (IndiaCast), the content asset monetisation arm of Viacom18 and Network18, today announced DesiPlay TV’s launch on Starz On in the middle east & north Africa (Mena), marking the Fast channel’s availability on two key streaming platforms in the region offering audiences a diverse range of Indian entertainment content and making it accessible to a wider audience of Hindi entertainment enthusiasts across the region.
DesiPlay TV, a curated collection of popular Hindi television shows and Indian cinema films, has garnered popularity among viewers worldwide. With this launch, DesiPlay TV is now available on leading Fast platforms, including Starz On, Shahid, Telus, Pluto TV, Plex, Sling, Rakuten TV, and Yupp TV, providing audiences with easy access to the rich tapestry of Indian storytelling across Mena, Americas and Europe.
The Fast channel vertical has witnessed rapid growth in recent years, driven by the increasing demand for affordable and accessible content. The middle east, with its diverse population and growing digital penetration, presents a lucrative market for Fast channels. DesiPlay TV's presence on Starz On, a prominent streaming platform in the region, is expected to further fuel its popularity and reach among Hindi content consuming audiences.
Says IndiaCast executive vice-president & head of international business Govind Shahi: , "We are thrilled to further solidify DesiPlay TV’s presence in the Middle East through our partnership with Starz On. This expansion is a testament to the growing demand for Indian content globally. We believe that DesiPlay TV's unique blend of entertainment and cultural richness will resonate with viewers in the region."
Starz On & evision head of content Sunil Joy adds: "As part of our ongoing commitment to providing our audience with the best possible content, we are excited to announce the addition of DesiPlay TV to our platform. This partnership aligns with the growing demand for Asian content in the region and allows us to offer our viewers a more diverse and engaging entertainment experience."
