MUMBAI: In the fast evolving world of television today, partnering is the way to go. That’s the belief of the Runn Media Lab-owned free ad-supported television (Fast)-based content streaming platform RunnTV. Founded by Manish Sinha, the company announced a strategic partnership with south African media group and broadcaster eMedia Investments on 29 November As part of this partnership, eMedia has also made a strategic investment in RunnTV. The financial terms of the deal remain undisclosed.
The partnership and investment will enable both companies to combine expertise and resources across media and technology, catalysing their growth across the digital streaming landscape both in India and in the overseas markets.
RunnTV is a new-age streaming platform offering its users free, entertainment across genres while providing advertisers a premium, brand-safe space to effectively reach their target audiences. Launched in November 2023, it is targeting the emerging and high growth Fast market in India and beyond through mobile and connected devices.
"eMedia joining us as a partner and a strategic investor presents exciting new opportunities for RunnTV.The partnership will fuel a robust and sustainable growth, technology and product innovation, expanded content offerings, and expansion to new markets," says RunnTV founder & CEO Manish Sinha. “We look forward to this partnership to reshape digital entertainment, not only in India but across the globe.”
eMedia is a Rand 3.1 billion (Rs 1,450-odd crore) turnover media conglomerate in South Africa having businesses in television and radio broadcasting, OTT streaming, content production, and properties and facilities. eMedia holds owns multiple marquee media brands including eTV, eNCA, eVOD, Openview, Cape Town Film Studios and YFM.
Through this collaboration, eMedia will not only further strengthen its already strong digital portfolio but will also leverage Runn Media Labs' media technology and RunnTV platform to expand its digital business to other international markets including India.
“We are very excited to invest in and partner with RunnTV and join forces on this exciting journey,” says Khalik Sherrif, CEO at eMedia. “RunnTV team has built a strong technology that powers its Fast platform and has an exciting and promising roadmap. We look forward to working closely with the talented team at RunnTV to shape the future of media and entertainment together.”
Shall we raise a toast to the new beginnings?
