MUMBAI: Eros Now announced that it has further expanded its existing partnership with the state-owned telecommunications company Bharat Sanchar Nigam Ltd (BSNL), with a core focus of entertainment on demand consumption in tier 2 and tier 3 markets of India.

This launch of bundled subscription vouchers further strengthens Eros Now’s reach by bundling subscriptions and launching three new BSNL special tariff voucher plans that will provide consumers access to a wide variety of online content. These subscription vouchers are both affordable and convenient as consumers can save on subscribing to video streaming platforms without compromising on the entertainment portfolio offered by Eros Now.

BSNL offers its massive customer base with varied choices to choose the best tariff pack, and this alliance with Eros Now enables the telecom company to provide access to online entertainment. Eros Now is bundled for 24 days on the prepaid recharge pack of Rs 98, while the value of Rs 298 has Eros Now for 54 days and another pack of Rs 1,999 for 60 days that customers can choose from.

These prepaid recharge packs are a doorway for consumers to access Eros Now’s massive content catalogue including 12,000+ movie titles, original shows, music videos, short-format content – Eros
Now Quickies and much more. BSNL, which has a strong foothold in the heartland of India, further entices its existing customer base and potential customers by offering the best of entertainment available on Eros Now.

A recently-published Ovum-Amdocs report indicates that as many as 50 per cent of mobile users are willing to pay for a premium media service via their carrier bill if offered at a discount or with an extended free trial. These opportunities benefit both cellular telecom players as well as OTT platforms that generate a meaningful amount of subscription revenue through bundled offers.

Commenting on the development, Eros Now CEO Ali Hussein said: “India’s rural market is increasingly exploring entertainment options on the go. BSNL is one of the strongest telecom players in India and offering Eros Now’s entertaining content library to the customers is a step further in fulfilling audiences’ growing appetite for OTT. These numerous special tariff packs attract different customers who have varied choices and expand our reach by connecting with the heartland of India.”

BSNL director (CM) Sushil Kumar Mishra added, “Entertainment has been one of the key drivers to attain greater reach in the telecommunication industry in recent times; the trend will only grow in the years to come. We at BSNL always strive to provide customers with unparalleled services at an affordable price. The three-pack subscription vouchers offering Eros Now content allows the audience to explore the best of online video streaming service and its huge content library of entertainment.”