MUMBAI: Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE: EROS) (“Eros” or “the Company”), a global Indian Entertainment Company, in 2019 had announced a partnership with Wasu Media, a major cable television, broadband network OTT and IPTV service provider in China. Eros Now is pleased to reveal that the service is now live on Wasu Media in China and able to deliver Bollywood and digital original series to the Chinese viewers.

Eros Now further cements its position as a pioneer as it is the only Indian OTT player which will have live services for Video on Demand in China, including on Wasu Media and iQiyi.

Wasu Media, which has a strong base in the country, reaches 125 million users via its Cable TV, OTT and IPTV distribution network to more than 100 cities in China is now providing Eros Now a platform to further expand its subscriber base. The partnership will enable Wasu Media to provide Bollywood content as a SVOD service to Chinese viewers and further enhance the demand that Bollywood content has seen in China over the last few years.

There is a massive cultural overlap in the viewing behaviour of Chinese audiences with that of South Asian audiences. This has been demonstrated by the success of movies like Dangal, Bajrangi Bhaijaan and Andhadhun released in China over the last few years with significant success at the Chinese box office. The trend now has escalated to digital platforms with Eros Now at the forefront with this transformation of building viewership of Indian movies with digital viewers in China.

Eros Digital chairman & CEO Rishika Lulla Singh said, “Eros Now is the most popular destination for Bollywood & Indian movies across the globe. We are glad to go live in China in partnership with Wasu Media which caters to 125 million users in the country. The partnership with Wasu Media and uCast ties in with our ethos of connecting with Bollywood fans across the world. Through such alliances, we will continue to build on our global reach for Eros Now.”

Wasu New Media Operations general manager Lu DanQiang said, “Wasu Media's partnership with Eros and uCast significantly promotes the development of Indian film and television in China, delivering more Bollywood content to Chinese audiences. Chinese film fans now have the opportunity to watch high quality Indian film and TV content, which is win-win cooperation for both parties.”