MUMBAI: EPIC On, the premium video-on-demand platform by EPIC Channel, announced an exclusive partnership with Paytm, India’s leading digital payments company. As part of the deal, EPIC On offers 40% cashback on the subscription value of quarterly, bi-yearly, and annual subscription plans, under the ‘Hot Deals - Entertainment’ section of Paytm App.

The offer is currently live and will be valid till March 2020 for Paytm customers to avail and enjoy unlimited premium content. The cashback is valid for the three-month subscription of Rs. 160, six-month subscription of Rs. 300 and an annual subscription of Rs. 500.

The EPIC On library comprises of high-definition (HD) content across genres - with select shows in Hindi, English, and Tamil - along with short format content, and video books by renowned author Devdutt Pattanaik. The platform also includes popular shows by EPIC Channel like Regiment Diaries, Siyaasat, Road Less Travelled, Wilderness Days, Indipedia, The Great Escape, Yam Kisi Se Kam Nahi, Stories By Rabindranath Tagore (directed by ace director Anurag Basu), Ekaant, and more.

Adita Jain, AVP-Product & Strategy, EPIC On, said, “We constantly endeavour to collaborate with partners across categories, and be available at varied avenues in our effort to reach out to newer audiences for them to experience our product and storytelling. Customer delight is our aim and our seamlessly integrated partnership with Paytm is a step in this direction.”

Deepak Abbot, Sr. Vice President at Paytm said, “We are continuously working to provide payment solutions and special offers to our users for all kinds of use cases. We are excited to partner with EPIC On, as it brings niche programming that has its own dedicated audience. With this partnership, our users can avail the discounted rate and watch their favorite show.”