English GEC becomes top gainer in Chrome DM week 31

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

English GEC becomes top gainer in Chrome DM week 31

The genre grew by 3.66 per cent.

Chrome DM week 31

MUMBAI: English GEC genre has become the top gainer in week 31, 2020 of Chrome Data Analytics and Media data. The genre grew by 3.66 per cent. In this genre, Colors Infinity gained highest OTS with 39.9 per cent in the six metros market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, English genre gained the second position and grew by 1.00 per cent in six metros market. In this genre, Rajayasabha TV gained the highest OTS with 99.5 per cent.

Kids genre stood at the third position followed by Hindi news and music genre at 0.63 per cent, 0.60 per cent, 0.14 per cent respectively.