MUMBAI: There’s good news for Disney Star India. Its tech innovations have got a pat on the back from the leading streaming awards for -  the SportsPro OTT awards.

The company’s streaming service has been shortlisted in the categories of innovation and platform of the year and for its marketing strategy while Star Sports has found a mention among the toppers in the use of artificial intelligence.

Disney+Hotstar worked with the ICC to introduce Max View during the World Cup – which allows users to switch to a vertical view, maximizing the screen space for a more immersive experience. This innovation has been shortlisted in the innovation of the year category.

The streamer recorded peak viewership numbers of 5.9 crore viewers during the World Cup final between India and Australia, which required deft engineering excellence. The SportsPro OTT Awards have recognised this effort by shortlisting Disney+Hotstar  in the platform of the year category (from a network) for managing this humungous traffic using cutting edge technologies.

Its marketing campaign for the World Cup 2023 which resulted in it never seen before cumulative viewers  through its messaging “One Platform, One Nation: Online India Comes Together for Cricket World Cup 2023” has been placed in the shortlist of the marketing category.

Finally, Star Sports  use of artificial intelligence to translate international cricketers commentary into Indian regional languages has got a mention in the best use of AI category.

The awards, which were created by leading UK-based  publication SportsProMedia, have a jury consisting of executives from some of the top sports firms including Formula 1, IMG Sports, SailGP, Dazn, among many others.