Mumbai: Disney+ Hotstar, India's leading streaming platform, is back with an exciting new season of its marquee celebrity talk show Hotstar Specials’ Koffee With Karan. The all-new Season 8, hosted by the producer, director, show anchor and actor Karan Johar, gives brands an opportunity to connect with consumers through one of India’s most talked about / popular shows. After a successful Season 7 that streamed exclusively on Disney+ Hotstar, advertiser sentiment for Season 8 is at an all-time high with three returning and three new sponsors.
A total of six brands have been on-boarded for the new season, with Google Pixel serving as the smartphone partner and Jaquar Bath+ Light as the lighting partner. For the third time in a row, the show will be driven by Audi, and the guests will be gracing their presence on couch partner - Fabricare by D'Decor. Brewing the conversations will be Tata Coffee Grand, while Only Natural Diamonds will add to the glamour quotient.
Disney Star head of network - Ad sales Ajit Varghese said, “Koffee With Karan is a legacy asset of Disney+ Hotstar that has grown in popularity from season to season. Across all editions, it has been a strong bridge connecting premium brands to viewers. The continuation of association from several brands following huge brand engagement success in the previous season stands testimony to this. With the marquee show once again streaming exclusively on Disney+ Hotstar, our sponsors will get the opportunity to reach a wider and more captivated audience than ever before.”
Gaurav Sinha, Head (Marketing & PR), Audi India head (marketing & PR) Gaurav Sinha sharing about the brand’s association with the show for the third time said, “Audi is thrilled to continue its strong association with Disney+ Hotstar’s Koffee with Karan for the third consecutive year with Season 8. The Bollywood industry epitomises aspiration, and Audi continues to be the preferred brand of the stars, making this the right property for us to associate with to enhance our brand's appeal among viewers as well as the Bollywood community. Additionally, since the show transitioned into its Disney+ Hotstar exclusive format starting from Season 7, it has created exciting opportunities for us to connect with our core audience – the premium, urban, affluent, young achievers at scale.”
Through a legacy show like Koffee With Karan, Disney+ Hotstar provides brands a unique opportunity to reach a highly engaged, urban, affluent and digitally savvy audience. The platform offers a variety of advertising and branded content solutions to help businesses across sectors engage with their audiences more effectively.
The highly anticipated Hotstar Specials’ Koffee with Karan is back with Season 8, releasing exclusively on Disney+ Hotstar from 26 October onwards.
