Mumbai: In the digital landscape, creators have a powerful impact and influence on people worldwide. Women, in particular, are carving out a unique niche but are yet to receive their due recognition.
coto is committed towards building a safe and free social community platform for women based on Web3 principles. To ensure participation across the platform’s female members, coto will allocate a majority of tokens through reward-based referral program, coto Gains.
Through coto Gains (tokens), creators can benefit from economic growth and help empower women financially. This program will enable coto to give back to the community and establish a participatory ecosystem for its members.
As an early agency collaborating with coto, Collective Artists Network understands the possibilities that Web3 opens up for the creator economy. This token-led partnership announcement shows that coto and Collective Artists Network are further strengthening their commitment to creator monetization.
coto and Collective Artists Network are partnering to empower women creators and nurture their entrepreneurial aspirations. The new tokenized program enables the agency and creators to earn rewards while building the platform collaboratively. The program rewards members for their work and contribution. Members earn tokens by referring new members, content creation and engagement. They can redeem them for Fiat or access to new benefits and features.
On coto, women from diverse socio-cultural and economic backgrounds come together to build unique communities and foster collaborations in a safe environment. The platform enables women to join or create interest-based, connection-based, open or closed, and public or private communities.
In addition to receiving tokens, creators will also be enrolled in the Spotlight program. This program will offer both short-term and long-term benefits that help creators succeed with their communities.
As part of the new creator onboarding process, coto will provide personalized guidance to creators on how to create content for their communities. Creators will also receive marketing support through social media mentions, brand associations, press coverage, event partnerships, and a comprehensive approach to increase awareness of their communities. Additionally, creators will have exclusive access to all the new commerce features being developed by coto, such as social, fan, and service features, and will be rewarded with coto Gains (tokens) through referrals on the coto platform.
Most importantly, these creators will also receive additional airdrops of tokens based on milestones and events. These coto Gains (tokens) can be used for community building and engagement.
coto founder & CEO Tarun Katial expressed his excitement about the extended partnership with Collective Artists Network and shared, “‘Partnership with a purpose’ has been our mantra for growth. We are thrilled to collaborate with Collective Artists Network to provide a platform for women to build their communities and earn from them. This partnership not only creates a safe and responsible environment for women, but also empowers them through ownership and entrepreneurship. Our goal is to create a level playing field and offer women creators equal opportunities to succeed on the platform.”
Collective Artists Network founder & CEO Vijay Subramaniam said, "At Collective Artists Network, we believe in growing the creator economy and that will only be possible if all creators are provided with equitable opportunities for them to showcase and monetize their content. We hope that our partnership with coto will amplify the voices of creators from different genres. Our new initiative aims to create long-term rewards for creators and encourage growth.”
