Mumbai: Chicken Soup for the Soul Entertainment which operates streaming advertising-supported video-on-demand (AVOD) networks has acquired a majority stake in Locomotive Global Inc.

The homegrown production company is currently producing and developing some original productions including an original series in development with Amazon Prime Video, as well as Indian local language remakes of well-known series including "Ray Donovan" for Netflix India.

“Expanding into India has been a top priority for us in our international expansion strategy and we are excited to be entering the market with an ambitious company like Locomotive Global,” said Chicken Soup for the Soul Entertainment chairman and CEO William J Rouhana Jr. “This acquisition allows us to utilise Locomotive’s revenue, cash flow and presence in India as a base for further expansion in the region.”

Locomotive Global is led by industry former programming and acquisition strategy head for the Hallmark Channel Scott Anderson, who also was with Starz/Encore and Liberty Media Corporation, and QYOU Media India co-founder and former EVP for Sony Pictures Television Networks India Sunder Aaron.

“India is arguably the largest and most accessible media market in the world right now. While we will continue to manage the business in India, as part of the Chicken Soup for the Soul Entertainment family, we now have the resources to capitalise on our ambitions and expand more quickly in this market,” said Anderson.

Elaborating on the move, Sunder Aaron said, “There continues to be a major opportunity to produce high-quality content for platforms and services in India. Production costs are also lower than in most Western markets, and we can use our development and production capabilities here to meet this growing demand for quality content. The AVOD business is primed for growth in India as broadband connectivity, FAST channels, and usage of connected televisions are expanding rapidly.”