Mumbai: Homegrown short video app Changa has brought on board Kenny Shin as its global advisor. He will play an instrumental role in helping the application grow and reach its maximum potential.
Shin is an international market leader with deep expertise in the Indian consumer market. Previously, he has served the pharmaceutical company Kyungbang Nature as president. Oh-Max and Shop CJ as CEO, and has advised overseas business for CJ O shopping. He is also a co-founder of C&S Nature.
“I am thrilled to be a part of the Changa Team with a focus on building a strong community,” said Shin. “It’s an exciting time to be a part of one of the rapidly growing short format video apps in India. Changa’s enthusiasm in the industry and the will to attract the right talent to provide them a supportive platform really made me join this great team.”
Shin is an author of ‘Riding on Indian Elephant’, which has spoken about ‘Indian Economy and Business Perspectives’ on more than one occasion. He is known to have a massive interest in the Indian marketing industry. A combination of all of which would help boosts Changa’s upcoming social commerce venture.
“Having previously worked with Shin, he is one of the best international market leaders out there with vast knowledge of heading business of $ four billion sizes in commerce (television and Web, and many more industries)," said Changa CEO and co-founder Abhay Ojha. "With Changa stepping into the social commerce industry, his expertise would help us a lot to reach our goals at the global level.”
“This is a really significant addition to the team, given the fact that we are currently building products which would change the dynamics of the creator economy in the social commerce space. We are thrilled to have Kenny on board as our global advisor and mentor," added Changa co-founder Shubham Agarwal.
Changa boasts 15 million active users and three million creating content every day, with 150 million videos as part of the content library. The creator economy at an all-time high in India, Changa is likely to keep growing to make pace with the upcoming trends, the platform said.
