Mumbai: The piracy landscape consumer surveys commissioned by the Coalition Against Piracy (CAP) show that while piracy rates remain stable in many countries around Asia-Pacific, we have seen notable increases in piracy rates in Thailand and Taiwan, with a discernible increase also in Hong Kong. Notably, rights holders face challenges in procuring effective and efficient site blocking in all three of these countries. These consumer surveys acknowledge site blocking as an effective tool to mitigate piracy harm.
For those countries that are implementing site blocking effectively, there continue to be demonstrable effects in behavioral change with 62 per cent of consumers in Indonesia and 64 per cent in Malaysia indicating that they have changed their viewing habits as a result of pirate sites being blocked. Both of these countries have long-running, effective and efficient regulatory blocking regimes. In Singapore, one of the first countries in the region to allow rights holders to protect their content via the provision of judicial site blocking measures, it is notable that after almost ten years of this measure being in place, Singapore has the lowest percentage of consumer piracy in the region, with only 39 per cent of consumers pirating. However there remains issues with the time and cost involved with obtaining site blocking orders in Singapore.
Encouragingly, the survey also shows huge unmet potential as more than 60 per cent of consumers across the region said they would subscribe to legitimate services if there was no pirate content available on social media and messaging platforms.
CAP general manager Matt Cheetham noted, “The evidence continues to show that site blocking, when implemented in an efficient and effective way, is an incredibly powerful tool to both stop online piracy, and direct consumers towards legitimate content.” As with the 2022 survey, the data points towards an ongoing consumption of pirate content via social media and messaging platforms. However, Cheetham also noted, “The surveys also show the benefits of consumer education with a growing awareness amongst consumers of the negative consequences of piracy, particularly via illicit profiteering and malware.”
This is the second time CAP’s YouGov consumer surveys were undertaken across several countries at the same time. The surveys will continue to be repeated across the same countries annually, and in doing so, will continue to provide longitudinal analysis of consumer behaviour trends towards piracy and enforcement measures around the region.
