Mumbai: BookMyShow Stream, India’s largest home-grown transaction-video-on-demand (TVOD) streaming platform has been leading the mantle since its launch in 2021 and growing the category through an extensive catalogue of bespoke global entertainers coupled with the ease of convenience of the ‘pay-per-view’ model that is driving fast adoption, far and wide.
To cater to India’s multilingual and diverse audience and expand the horizon of content consumption though quality and premium additions to India’s watch-list, BookMyShow Stream, from the house of BookMyShow, India’s leading entertainment destination has partnered with VROTT, a subscription-based streaming platform to offer its most entertaining global titles dubbed in these native languages on the platform.
Through the partnership, consumers on BookMyShow and BookMyShow Stream will get first access to VROTT’s coveted, premium movies and TV-series in foreign languages that have witnessed high interest levels across the globe, now available in India, dubbed in native languages on the platform.
The first slate of acclaimed and latest premium releases from VROTT that will be available on BookMyShow Stream across Apr-July 2023 including seasons one and two (newly released) of the acclaimed TV series Welcome to Texas, Over Water and Victor Lessard as also sought after film titles including Burial, Red Ghost and The Grandson. Apart from being available in its original language (English, French, Russian, Finnish, Flemish and Hungarian), the content will also be available in dubbed native languages including Hindi, Tamil and Telugu catering to various pockets of the social fabric of India.
Speaking on the partnership with VROTT, BookMyShow COO-cinema Ashish Saksena said, “Over the past few years, cinephiles are becoming highly content-focussed and language-agnostic, increasingly opting for international content whether subtitled or dubbed and available in local languages. The appetite and palate of the Indian consumer has grown and evolved to encompass global content across various genres, blurring geographies significantly. High-quality storytelling and production has been the holy grail of content that is most sought-after and garners highest interest levels always. At BookMyShow Stream, our focus has been on bridging this gap of availability of global content in India in a manner and format of convenience for the user, offering the choice of paying for exactly what one wants to watch, when he/she wants to watch it. Through our partnership with VROTT, we are delighted to widen our global content slate further to include intriguing international titles and make them available in native languages for a diverse and multilingual Indian audience. We continue to strive to deliver an unparalleled content viewing experience, elevating the standard of entertainment in India to new heights and enhance the TVOD experience for people across the country.”
Adding to this, VROTT and VR Films and Studios Ltd founder Manish Dutt said, “With regional internet penetration growing at over 50 percent, localization of content and OTT apps are going to play a key role in maximizing content investments. All eyes will be on regional content to capture the next 100 million VoD subscribers. VROTT will focus to capture the emerging interior B & C markets by adding Malayalam, Kannada, Bangla, Marathi, Gujarati, Punjabi languages as well. Our partnership with BookMyShow Stream will help achieve the target and this partnership would help VROTT in extending its consumer base to TVOD market along with the SVOD market as well.”
Through the partnership, these compelling global films and TV-series will premiere exclusively on BookMyShow Stream. The association will also bolster BookMyShow Stream's curation of versatile content for its consumers further solidifying its position as the go-to TVOD platform in India.
As the popularity of TVOD spreads across regions in India, several studios and production houses are recognizing the potential of tapping into this market of selective and enthusiastic viewers who are willing to pay for high-quality content. BookMyShow Stream has rapidly established itself by offering a diverse selection of handpicked global content, ranging from films to long-form series.
With over 2,000 titles available since its launch in February 2021, BookMyShow Stream features a specially curated library of some of the best, celebrated and award-winning content from around the world and India that users can ‘Rent’ or ‘Buy’ and watch. The platform uses over two decades of BookMyShow’s rich user understanding and data insights to focus on personalized content discovery with access to a finely curated selection of on-demand content from across the world.
