Mumbai: RX France (formerly Reed MIDEM) has announced that Banijay CEO Marco Bassetti will give a keynote address at MIPCOM Cannes, happening between 17 and 20 October.
As the CEO of the biggest independent content producer and distributor in the world, Bassetti is in charge of a growing operation that spans 22 countries, more than 120 production companies, and a library that includes Big Brother, Peaky Blinders, Survivor, and MasterChef, in addition to the upcoming blockbuster films "Rogue Heroes," "Blow Up," "Starstruck," and "Marie Antoinette."
Banijay CEO Marco Bassetti said, "After three years away, we are proud to be back in Cannes with over 200 of our global talent in tow. MIPCOM always stands as a momentous occasion for our business, and I look forward to taking the time to share more about our current strategy and the trends we are recognising across the globe. So much has changed for us since we were last here, so it will be great to fully reconnect with the market and introduce our scaled-up group officially."
It will take the stage on the second day of the market as part of the agenda-setting Media Mastermind keynote series, which features eminent global executives and TV industry creatives speaking from the renowned Palais des Festivals stage.
The discussion will include Bassetti's observations on both the overall industry trends and the strategy of the world's producers and distributors.
MIPCOM Cannes and MIPJUNIOR director Lucy Smith said, "MIPCOM Cannes is back and supersized this year. Hearing from the man at the helm of what is now one of the world’s largest independent production groups couldn’t be more appropriate. We look forward to warmly welcoming Marco back to Cannes and back to the Grand Auditorium stage."
The 38th International Co-production and Entertainment Content Market will feature exhibitors from over 45 nations, including the biggest studios and platforms in the world of TV. The highly anticipated market is expected to draw over 10,000 delegates in total.
The Seaview Producers Hub, an inaugural 1,000 square metre networking lounge and event space set against Cannes' iconic sea view, is also being added for MIPCOM Cannes in 2022. It was introduced to reflect the market's increased focus on exploring early-stage development, co-production, financing, and funding partnerships.
With screenings of eagerly anticipated series and exclusive trend insight presentations alongside the keynotes, the weeklong MIPCOM Cannes conference programme helps define the TV industry's year.
Diverse, inclusive storytelling and mentoring will continue to be at the heart of the MIP mission and will be emphasised throughout the programme and market.
