Mumbai : Animeta, an AI-powered tech creator company, has announced the appointment of Devdatta Potnis as CEO. This critical appointment comes on the heels of the recent launch of the AI-powered self-service creator tech platform, which aims to create and nurture the untapped potential of the Asian digital-creator economy through financial and analytical assistance.

As CEO, Dev will be responsible for Animeta's growth, scalability, and team building. The company has already begun operations and will soon announce the names of its creator partners.

“Animeta is a forward-thinking organization in the truly democratized creator economy, and I am grateful to have received the opportunity to be its chief architect”, said Dev about his appointment. “We intend to bring the studio model into the creator economy space where we will be investing in the right creators and creating brands out of them. We will bring about multi-platform monetization, increase their community in regional & international markets, maximize their brand campaigns & empower them for social commerce;  all through our AI-powered creator tech platform”, he further added while detailing his role.

Dev has 15 years of experience in the media content business, from producing and financing original content for all leading OTT and Pay TV platforms to marketing films and branded entertainment to celebrity management for companies such as Star, Viacom18, Balaji, and Reliance, among others. Dev was most recently the Chief Growth Officer at Cosmos-Maya, where he was instrumental in securing content commissioning deals worth $100+ million across 25 TV series with 5000+ episodes worldwide.

During his tenure, the studio grew from a 30-person team to over 1000 people. Dev also brings a strong international network spanning the digital monetization value chain, having sold content in more than 120 countries. He was also in charge of launching a YouTube network with 35 channels, 90 million+ subscribers and 50 billion+ views.

Welcoming Devdatta, Animeta Founder Anish Mehta said, “Dev has the ability to build a scalable business, address an individual creator’s needs & manage investor relationships with equal passion & commitment. So he is the right person to spearhead Animeta on its growth path. I’m very happy to have him on board. He has also managed to put together a stellar team which we will be announcing soon.”