Mumbai: Creating anticipation for the extensive lineup of dubbed K-Dramas, Amazon miniTV has truly engaged the audience by localizing conversations across their social media platforms. In an interesting move, the brand transformed every aspect, making all communication on the platform exclusively in Korean. This comprehensive localisation sparked curiosity and engaged over 252,000 users, leaving them wondering what they will receive in response and encouraging over 100 users to respond further in Korean.

The usage of Korean language to respond on their social media handles has generated immense excitement and intrigue among users. The sense of anticipation, surprise, and engagement has created a buzz among users, adding a thrilling and dynamic element to their interactions on Amazon miniTV's social media pages.

This language personalisation for response management was executed by GOZOOP Group’s HAWK, the agency on record to handle query management and listening for Amazon miniTV.

Amazon miniTV announced the launch of 'miniTV Imported', the streaming service's new category that will provide International content dubbed in Hindi. The free streaming service, available on Amazon’s shopping app, will stream top global shows every month across multiple genres, ranging from Korean, Turkish, Mandarin and Spanish.