Mumbai: Amazon miniTV has launched its brand campaign "Young Janta Ko Yahi Mangta." The two quirky advertisements, which feature an astronaut and a ghost, emphasise that the youth of India prefer to watch relatable and entertaining stories-hatke or atrangi.

The integrated campaign, which was conceptualised by Fatmen, takes a jab at tired tropes like hopeless romantic comedies and dull horror movies, which are no longer appreciated by today's viewers when it comes to their entertainment preferences.

Amazon advertising head Girish Prabhu said, "Over the last year, we have seen tremendous growth for Amazon miniTV—our free AVoD (advertising-supported video-on-demand) service. Our user base has grown by almost five times since January, and we are committed to bringing premium, exclusive, and free content to our audiences. We are building on this momentum with an increasing slate of inventive and exclusive content across web series, comedy shows, and unscripted series."

He further added, "We are focused on delivering high-quality ad-enabled content to our customers, complemented by the ad technology to help brands showcase their stories with the most digitally savvy customer base in the country."

Both advertisements conclude with a message from a helpful Amazon delivery representative alerting viewers about the fresh, fun, and cost-free programming on miniTV that is easily accessible on the Amazon shopping app.

Ghost -

Astronaut -