MUMBAI: Amagi announced TV networks and content owners can now launch live and linear OTT channels on the cloud and operate a unified platform for linear, catch up and video-on-demand (VOD) TV without any hardware.

Cloudport OTT supports advanced graphics functions including dynamic graphics, digital video effects, and real-time social media integration capability in addition to switching to live feeds.

The platform is equipped with a live MCR capability on the cloud and the entire OTT playout workflow can be managed remotely using a web-based UI.

"Cloudport has all the features that traditional TV networks need. It is built on a secure, reliable, and scalable Amazon AWS cloud infrastructure, complete with an in-built feature to block geo-specific content to manage content rights obligations," Amagi co-founder K. A. Srinivasan was quoted in a company statement.

"The platform seamlessly integrates with Amagi’s server-side OTT ad insertion solution, thunderstorm, to monetize content effectively. This way TV networks and content owners have access to an integrated platform for OTT playout and monetization, simplifying overall operations," aacording to Srinivasan.