MUMBAI: The world of connected TV (CTV) advertising just got a serious upgrade. Cloud-based SaaS pioneer Amagi and AI-driven adtech disruptor Olyzon have teamed up to redefine how brands engage viewers and monetise content. This technical partnership enables clients to roll out cutting-edge CTV ad formats—without the hassle of additional integrations or vendors.

By tapping into Amagi’s Thunderstorm server-side ad insertion (SSAI) platform, the collaboration allows for seamless fetching and insertion of AI-optimised ad formats from Olyzon. The move introduces innovative ‘in-content’ ad placements—think overlays and L-band units—designed to hold viewers' attention beyond traditional ad breaks.

“We are excited to partner with Olyzon to enhance the experience for viewers and advertisers while improving monetisation opportunities for streaming content. With six overlays per hour, this collaboration allows advertisers to use diversified ad formats for increased reach,” said Amagi co-founder and chief revenue officer Srinivasan KA.

Olyzon’s co-founder and CEO Jules Minvielle called the deal a “game-changer” in the complex world of CTV advertising. “Our unique formats deliver tangible results—boosting engagement, brand impact and publisher revenue. With this integration, our clients can stand out in the battle for attention with just a few clicks—no technical complexity required.”

Amagi, trusted by media giants like NBCUniversal, Lionsgate, and DAZN, continues to lead the charge in cloud broadcast and advertising solutions. Meanwhile, Olyzon’s AI-powered platform, used by the world’s top 100 advertisers, is on a mission to transform CTV advertising with unparalleled targeting and automation.
With this partnership, the future of CTV ads is sharper, smarter, and more profitable—giving advertisers, publishers, and viewers a winning deal.

(Picture courtesy Adobe)