MUMBAI: India’s leading OTT platform, ALTBalaji has entered into a partnership with MakeMyTrip, for its rewards and loyalty program – MMT Black, which offers exciting benefits across multiple categories. The collaboration allows MMT Black subscribers seamless access to ALTBalaji’s vast content library, of Hindi Original Exclusives. Currently at 39 originals, ALTBalaji offers a formidable content library of originals across genres. It has struck a chord  with audiences across the country and its hits like ‘Apharan,’ ‘Kehne Ko Humsafar Hain,’ ‘Home,’ ‘PuncchBeat’ were raved by the audiences and critics alike.

MMTBlack is an invite only program of MakeMyTrip wherein members get to store unlimited money in their MyCash wallet. MMTBlack users can avail 1-year subscription of ALTBalaji by redeeming the MyCash in their wallet. On redemption, the users receive a voucher code, which they can enter on ALTBalaji’s android app, PWA and web versions, thus availing an entire year’s membership with no added costs.

Commenting on the collaboration, Nachiket Pantvaidya, CEO ALTBalaji and Group COO Balaji Telefilms said, “ALTBalaji’s legacy of entertaining the masses is well-known and our collaboration with MakeMyTrip further strengthens our relationship with Indian and  global audiences .  We truly believe that this partnership is an innovative opportunity, suited for the well-travelled, digitally savvy consumers looking for the most comprehensive entertainment offering. This collaboration goes beyond simple customer acquisition to the development of long-term relationships.”

The ALTBalaji-MakeMyTrip alliance will provide exclusive entertainment and superior content to the digitally savvy consumers who are on-the-go and want to consumer their  favourite content wherever they are.