MUMBAI: Following the successful run of the season 1 of A.I.SHA | My Virtual Girlfriend, Arre plans to release its Tamil version. With this category, it intends to reach out to a wider audience.

This version is presented by Gillette Flexball in association with Palo Alto Networks, Indo Nissin Foods and Dell.

In addition, the show is also syndicated to the digital platform of one of France’s television networks, TF1 Xtra, apart from various Indian digital platforms such as Sony LIV, Yupp TV, Vodafone Play, etc.

"The southern regional markets are growing markets from a mobile internet consumption and advertiser interest point of view. They’re also interesting future forays for Arré considering that digital media in these markets is more secular as compared to broadcasting and cable and there isn’t enough original content available currently. A.I.SHA, our first show, is possibly the best show to begin our regional foray with, given its universal appeal and the overwhelming viewer response so far," said Arre founder B. Saikumar.

The series is produced by Raghu Ram and Rajiv Laxman's production venture, Monozygotic.

Ram added, "A.I.SHA is a special project for all of us at Monozygotic since it was our first fiction show and also the first show that Arré launched with."

A.I.SHA (Artificial Intelligence Simulated Humanoid Assistant) is India's AI-based digital series. A fiction thriller, the story pivots around the widely debated and chilling premise of what happens when AI (Artificial intelligence) develops feelings and consciousness.

Pre-production work for A.I.SHA season 2 is underway and is planned for launch later this year.