Mumbai: aha, an OTT platform, has launched its new season of Telugu Indian Idol with a musical event. The competition has been a fan favorite since last year and has launched the careers of some of the most talented singers in the industry. This year's competition promises to be bigger and better than ever, with some of the most unique talents from across the world competing for the coveted title. Telugu Indian Idol is being produced by Fremantle India.

To kick off the evening of entertainment, aha has planned a tribute to the singer S P Balasubrahmanyam. The evening will begin with the unveiling of his statue in his native town, which will remind everyone of his incredible contributions to the industry and a fitting tribute to his legacy.

Adding to the excitement, the night will also feature a LIVE concert by SS Thaman, one of South India's music directors. The musical concert will also feature performances by Geetha Madhuri and Hemachandra.

“The reason behind planning this larger than life event in Nellore is two-fold - Nellore is the hometown of musical maestros and what can be better than launching the world's biggest musical stage from this city. Secondly, Nellore is one of the strongest markets for aha and this is our way of thanking our audiences," said aha CEO Ajit Thakur.

“We are thrilled to be creating the second edition of Telugu Indian Idol with Aha. Being on ground in Nellore today is no coincidence: it is intended not only as a salutation to the incredible talent from here including our season one winner but also a precursor to this season where we have left no stone unturned to bring you talent from every possible nook and cranny of the Telugu speaking world. We are eager to share with the audiences the magic of music and the roller coaster of emotions that we have strung together along with the super talented Thaman, Geeta, Kartik, Hemachandra and of course our promising contestants,” said Fremantle India MD Aradhana Bhola.