Mumbai: Affle (India) Ltd. (BSE: 542752 & NSE: AFFLE) through its subsidiaries (“Affle”),  has announced the signing of a definitive agreement to acquire 100 per cent ownership of YouAppi, a global gaming focused programmatic mobile app marketing platform. YouAppi Inc. was incorporated in the USA in 2011 and they have a strong ground presence with teams based out of the USA, Israel and Japan.  

Affle is a global technology company with a proprietary consumer intelligence platform that delivers  consumer recommendations and conversions through relevant Mobile Advertising. Affle powers unique  and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising  through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart,  RevX and now YouAppi. 

YouAppi delivers a comprehensive range of programmatic mobile app marketing solutions with real time results optimization for the fast-growing gaming industry globally. YouAppi's programmatic mobile  app marketing platform deploys AI & ML-powered proprietary technology with sophisticated algorithms  and granular audience segmentation for many of the global companies.  

Commenting on this development, Affle CEO & MD Anuj Khanna Sohum said, “We are excited to  announce this acquisition and welcome the YouAppi team on-board in the growing Affle family. We see  a lot of synergies to strengthen YouAppi as a Consumer Platform business in the fast-growing & resilient  gaming vertical. YouAppi is well aligned to our CPCU business model on both iOS and Android platforms  to unlock greater consumer conversions for leading game developers globally. We appreciate YouAppi’s entrepreneurial culture and strong execution focus on tech innovations, profitable growth and financial  fundamentals.”  

“Becoming a part of Affle allows us to accelerate the YouAppi vision and strategically align our  complementary technology capabilities and combined business models, delivering greater value for  our customers globally," said YouAppi co-founder & CEO Moshe Vaknin. “YouAppi is ranked  amongst the top ten platforms for North America in the Appsflyer Remarketing Index and is amongst  the fastest-growing companies in the 2023 Inc. 5000 Regionals: Pacific list. This is the result of the  dedication, trust and hard work of our team, and the loyalty of our customers. We look forward to  driving fast-paced innovation and greater profitability together with Affle.”