Nazara's Kiddopia teams up with Hasbro to bring PJ Masks heroes to early learning app

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Nazara's Kiddopia teams up with Hasbro to bring PJ Masks heroes to early learning app

Catboy, Owlette and Gekko will feature in exclusive edutainment activities

Catboy, Owlette, Gekko

MUMBAI: In a marriage of tiny heroes and tinier thumbs, Nazara Technologies’ award-winning educational platform Kiddopia has struck a deal with toy titan Hasbro to inject the wildly popular PJ Masks characters into its digital playground for pre-schoolers.

The partnership will unleash a battalion of exclusive activities featuring the pint-sized nocturnal crusaders—Catboy, Owlette and Gekko—designed to blend entertainment with education in what promises to be a pedagogical romp for the under-five set.

"We are thrilled to partner with Hasbro to bring PJ Masks to Kiddopia," effused Kiddopia chief operating officer Dhaval Sheth. "Our mission is to make learning fun, and by integrating these beloved characters into our platform, we are creating an exciting new way for kids to explore, learn, and play."

The fresh content will include interactive mini-games bolstering early maths and literacy, creative storytelling adventures, and problem-solving challenges that champion teamwork—all wrapped in the irresistible PJ Masks universe that has children worldwide donning makeshift capes at bedtime.

Hasbro senior vice president of business affairs Nick Mitchell  remarked: "PJ Masks has captivated young audiences worldwide, and we look forward to bringing these heroic adventures to the Kiddopia app. This partnership aligns perfectly with our goal of delivering engaging, high-quality play experiences across multiple platforms."

The digital heroics will commence later this year, available to all subscribers on both iOS and Android platforms.