MUMBAI: South Asian internet TV content provider Yupp TV has launched Viacom18’s Hindi entertainment channels - Colors and Rishtey for viewers in the Middle East.

IndiaCast APAC head of sales & marketing and vice president - business head – Middle East & Africa Sachin Gokhale said, “The launch of Colors and Rishtey on YuppTV is another strong step in providing premium content to the Middle East viewers. Our partnership with YuppTV gives us an infinitely wider reach with the app being available on multiple internet supported devices in this region thereby enabling the viewers to watch their favourite programs at their own convenience. With this collaboration our commitment to deliver high quality entertainment to viewers in Middle East strengthens further.”

YuppTV CEO Uday Reddy added, “Keeping up with the high demand for Indian content in Middle East, we are pleased to bring popular channels, Colors and Rishtey to television and internet consumers in this region. With the addition of these leading channels to our repertoire, we continue the trend of growth and expansion. This launch, we trust, will be the source of much pleasure to viewers and subscribers in the Middle East region.”