MUMBAI: I am Kalam director Nila Madhab Panda has partnered the live video entertainment app #fame to promote the upcoming film Kaun Kitney Paani Mein, which is set to hit the theatres on 28 August.
The film is a satirical take on the scarcity of water. As the Official Live Video Partner of Kaun Kitne Paani Mein, #fame created more than 15 hours of live video content including exclusive trailer launches, interviews with the film’s cast, city promotional tours, press events and customised live content around the film created by talent performing on the #fame app. #fame beamers from respective cities followed the cast throughout the promotional tour to create content and engage fans with all the buzz around the film.
Apart from live beaming, #fame also produced customised content like #Bajaoed and Why to Watch with the cast of the film.
#fame CEO Saket Saurabh said, “#fame is glad to be associated with Kaun Kitne Paani Mein as the film highlights an issue like shortage of water, which normally people tend to ignore. Our younger generation should be aware of it and #fame is happy to spread KKPM’s message. With this tie-up, the enthusiasm of Kaun Kitney Paani Mein climbed up further with the trailer launches, promotional tours, special events and fan interactions with the cast all being captured live. Our aim is to bring the best live entertainment to every smartphone user.”
“Good content will work no matter where it is displayed and if the content is live, it is all the more exciting. We are happy with this tie-up because viewers constantly look out for stars when a film is about to release and #fame is exposing the cast of the film to viewers in real time. The exclusive Live Chat of Kunal Kapoor on #fame was watched by fans from various countries and Kunal was happy to answer individual questions. He unveiled the trailer on the app and spoke about the film. During the Bhubaneshwar trip, #fame reporters were constantly following the star cast as they went to various places in the city. This is definitely a great step in film promotion to be able to give something new and exciting to the viewers,” said Panda.
