MUMBAI: Live video entertainment app #fame has launched #famestarsLive - a series of ground meet ups to evangelize the power of live video.
The four-hour long interactive session had three panellist - film critic Raja Sen, cricket columnist Ayaz Memon (aka Cricketwallah) and #famestar Pavleen Gujral along with 50 leading influencers. The event was hosted by #fame VP - content Ankit Vengurlekar
Addressing the inaugural event, #fame CEO Saket Saurabh said, “We believe that live video is a huge inflection point for the digital space and as pioneers of this in India, we are committed to evangelizing its power across stakeholders. #famestarsLive is a great platform for influencers to share their learning and experiences.”
“Live-streaming marks a truly unique kind of programming. I love the fact that there is no production or post-production process and there is a democratisation of the medium - anyone can shoot and go live, and it’s spontaneous and instant. The fact that there is real-time feedback on the app makes it fascinating,” he further added.
Highlighting the power of Live Video, Memon recalled, “I remember my first international tour to Pakistan in 1982, I would finish watching the day's play and then run to the Central Telegraph Office to telex my review of the day's play. My editor in Bombay would receive the tape at his end, key it in again, get bromides made after, which would come the plates to be put on the printing press and hours later, my words would see the light of day.”
Memon further added, “Following all that, there could be zero feedback from the audience. The internet has been as significant as the invention of the wheel and rapid improvements in technology have made dissemination of information so much more dynamic. Look at the #fame app now. You can go Live instantly from any part of the world and get instant feedback from viewers via chat. I love how instant and real time our world has become. I have started using the app so I don't become a dinosaur in this uber connected generation.”
#famestar Pavleen, who talks about Health and Wellness on the app daily, said, “I am a nutritionist and people send me questions like if they can use one particular type of supplement or not. The interaction on the chat can be that personal or individual. And there are others who want to discuss their diet chart, in that case I share my email ids with them and connect further.”
