MUMBAI: Eros International’s over-the-top (OTT) service ErosNow has now crossed 30 million registered users worldwide as of 30 September, 2015, which is a jump of almost 58 per cent from the figure of 19 million six months back on 31 March, 2015.

The platform's user base has been steadily increasing over the months. As of 31 December, 2015, ErosNow’s subscribers were at 14 million and touched 23.8 million as of 30 June, 2015, a growth of 25 per cent as compared to 31 March, 2015. 

At last count on 31 July 2015, ErosNow had 26.5 million users. The 30 million registered users for ErosNow represents an approximately 26 per cent increase as compared to 30 June, 2015.

As was previously reported by Indiantelevision.com, the company is eyeing over 100 million registered users with its aggressive content and marketing strategies

The OTT platform’s strategy is to upsell premium subscriptions to the large base. In the future, the services also plans to expand to gaming, e-commerce and other synergistic domains to monetise the large base beyond entertainment.

As was previously reported by this website, ErosNow is planning to launch as many as six new original shows in the near future starring actors like Bipasha Basu, Chitrangda Singh, Radhika Apte, Anil Kapoor, Nana Patekar and Ayushmann Khurrana amongst others.

The company has also introduced its pricing plans for the Indian as well as international markets, which will be rolled out in the coming months.