MUMBAI: Zee’s over-the-top (OTT) platform Ditto TV has launched a new campaign called #TVBuddy, which makes viewers aware of the people who have similar TV viewing habits.
Coming from the bouquet of Zee Digital Convergence, the #TVBuddy campaign narrates how one always discusses their favorite TV shows with someone far away.
#TVBuddy bridges gaps and brings together common interests of people wanting to view similar things on TV irrespective of being in different cities according to their comfort and convenience. If one is watching Jodha Akbar in their apartment in Mumbai, their TVBuddy can watch it at the same time in another timezone, like Sydney.
“Indians are like flamingos. They flock together, even virtually while watching TV. As this insight has a strong connect, we kept the film simple to demonstrate dittoTV’s role in the lives of Indian viewers,” said Scarecrow Communications founder and director Manish Bhatt.
Talking about the campaign, Zee Digital Convergence CEO Debashish Ghosh added, “Zee has always been an innovator in the media industry over the period of 22 years. Its content has always resonated with the audiences and now we have taken it a notch higher with dittoTV. We believe that India is a country where we celebrate every occasion together; with #TVBuddy campaign we are aiming to lend TV viewing experience a personal touch where you can watch your favorite movie, TV show or a match with your TV buddy who may be miles apart from you. The essence of Indian audiences who have evolved with just one TV set today now have TV at the tip of their fingers!’’
Scarecrow Communications founder and director Arunava Sengupta informed, “In the category of these app-based products, because of individual consumption, the selling point always has been about offering a personal space. But dittoTV breaches the wall and talks about consuming the entertainment together, instead of being confined to their own personal space. This, we believe, has a potential to create a disruption in the category.”
TV buddies can watch live TV on their smart phones, tablets or laptops, by downloading the DittoTV app and install it on their devices. The app also has other features like ‘catch up’ that let people catch up with movies and TV serials from where they left them.
