MUMBAI: NHK World TV continues to reach out to new subscribers in ASEAN with its IPTV launch on 17 March, 2016 on Advanced Info Service Public Company Limited (AIS) which is one of the largest mobile phone network providers in Thailand.

This launch sees NHK WORLD TV’s extensive programs being made available in HD to AIS Fibre broadband subscribers on its TV platform, AIS PLAYBOX, as well as its mobile application, AIS PLAY, running on both Android and iOS systems.

“Thailand, being a vibrant and robust ASEAN country, is an important market for us. We are confident Thai viewers will continue to find our news coverage objective and accurate, and our lifestyle programs entertaining and enlightening,” said Yoshihiko Shimizu, President and CEO, Japan International Broadcasting.

Operating from Japan, NHK WORLD TV is a 24-hour English language television service for international viewers; providing the latest Asia-centered informative and entertainment programs. NHK WORLD TV is available to 290 million households in 150 countries and regions. It is accessible via free mobile app, online live-streaming and video-on-demand on its website.