MUMBAI: The dawn of a new era in Indian entertainment has arrived, and it’s nothing short of extraordinary. In a dazzling display of innovation and consumer adoration, Dor TV, India’s first subscription-based television service, made a thunderous debut on Flipkart. Launched by Streambox Media on 1 December 2024, this trailblazing offering captured the hearts of millions, selling out its entire inventory in just 12 electrifying hours. Powered by Gandhi’s visionary leadership (read the exclusive interview with Anuj Gandhi), cutting-edge technology, and an irresistible blend of affordability and convenience, Dor TV’s launch wasn’t just a success—it was a celebration of India’s love for groundbreaking ideas.

This remarkable response highlights Indian consumers’ hunger for innovative, hassle-free entertainment solutions. With its promise of integrating 24+ OTT platforms, 300+ live channels, and 4K QLED TV technology into a single subscription, Dor has not only resonated with users but also topped the charts as one of Flipkart’s top three brands in the TV category.

Streambox Media, led by Anuj Gandhi, envisions a world where fragmented content and tedious subscription management are relics of the past. With Dor, viewers can enjoy a streamlined entertainment experience powered by AI-driven personalisation, all while enjoying top-notch visuals and audio quality on an ultra-modern 43-inch 4K QLED TV.

Expressing his excitement, Gandhi stated, "The overwhelming response we’ve received truly surpassed our expectations and yet it aligns perfectly with our vision for the country. Seeing India embrace Dor with such enthusiasm validates the belief we’ve held in crafting a consumer-first offering. It’s a clear testament that Indian households are ready for a smarter, more seamless way to enjoy their content. This incredible support only strengthens our commitment to making Dor accessible to everyone, and we’re working tirelessly to ensure no one misses out on this transformative digital journey."

What’s Next for Dor?

With the success of its first sale, Streambox Media has announced the next sale date: 8 December 2024. Larger TV variants, including 55-inch and 65-inch models, are slated for an early 2025 release, expanding options for Indian households looking for a premium entertainment experience. As the connected TV market in India continues to grow, Streambox Media aims to lead the charge with Dor, empowering consumers with affordable, cutting-edge technology.

Dor’s success signifies India’s growing appetite for innovation that’s tailored to its unique needs. As Gandhi aptly put it, “With Dor, we are not just launching a product; we’re creating a revolution.”