MUMBAI: Digital TV penetration reached 94.2 per cent at the end of 2013, and will increase to 100 per cent by 2017 is the forecast that has been made by Digital TV Research. Of the 17 million digital homes to be added between 2013 and 2020, 5.5 million will come from cable, 5.9 million from IPTV, 4.6 million from DTT and 0.9 million from satellite TV added the research.

Despite a small decline in 2013, the number of pay-TV subscribers in North America is expected to witness a spike, with Digital TV in North America forecasted to make five million additions by 2020.

However, pay-TV penetration is expected to drop from 87 per cent in 2010 to 83.8 per cent by 2020, as pay-TV penetration has peaked in Canada and US subscribers fell slightly in 2013; most of the pay-TV subscriber losses over the last few years have been analogue cable subs. With 18.39 million analogue cable subscribers still prevalent at the end of 2010, the number is expected to fall to 3.75 million by the end of this year.

According to the study, satellite TV is expected to overtake cable to become the largest pay-TV platform revenue generator in 2015. However, satellite TV revenues will increase by only $1.2 billion between 2013 and 2020, to $42.8 billion. Cable revenues will fall by nearly $13 billion in the same period (dropping by $2.5 billion this year alone) the study added.