MUMBAI: Indian entrepreneur Raghav Bahl is invested $3.25 million in the California based data-driven publishing company Quintype.
The company will use the capital raised to enhance product and business development. Specifically, the funding will be used to grow the product engineering, and sales teams, across locations in the US Bay Area, as well as in Bangalore, India.
Bahl's Quintillion Media runs a news site in India called The Quint, which was launched earlier this year on the Quintype platform.
Quintype founder Amit Rathore said, “We are excited to have Mr. Bahl support our company as he has, and are looking forward to using the funds to grow the company even more, particularly from a business standpoint. At Quintype, our goal is to make it just as easy to start a non-trivial media operation, as it is to start a blog. So, if you want to start a new online magazine, or a news site or app, or any other high-velocity content property, you’ll be able to do it in minutes.”
The Quintype platform is a seamless, end-to-end SaaS service that brings together all the functionality you need to run a modern media business, including everything needed to create and distribute content, understand and grow your audience, and also monetise that content. Because they’re all seamlessly integrated, these various functions work together extremely well, letting publishers focus on their content business, while the Quintype platform manages all the technology heavy lifting. It includes functionality like cardification, collaboration and team workflow tools, advanced semantic analytics, personalisation and recommendation systems, an advanced monetisation engine, and several other modules.
This SaaS offering lets media organisations reduce technology costs, while at the same time, leveraging big data and predictive analytics to increase revenue and profits. In fact, Quintype’s business model is unique. The entire state-of-the-art platform is available to anyone, free of cost. Quintype partners with publishers by making money through a revenue-share model, effectively aligning their interests with that of the publisher. Quintype only makes money when the publisher does.
Quintype also allows publishers to define more-nuanced audience segments, an attractive proposition for advertisers as well. Quintype takes this first-party data to the next level.
Bahl, who launched his company Quintillion Media, after selling Network18 to Mukesh Ambani’s Reliance Industries, has been investing in multiple ventures. Most recently he invested Rs 4 crore in the media platform Youth Ki Awaaz as well as in the women-oriented job portal Sheroes.
