MUMBAI: From side hustle to centre stage India’s indie artists just got their encore. In a power-packed duet of vision and grit, Bobby Baskaran, Grammy voting member, global CMO, and co-founder of legendary rock band Moksha has teamed up with serial entrepreneur Richard Dudley to launch Moksha 360, a full-spectrum ecosystem designed to rewrite the rules of the independent music industry.

This isn’t your typical music label reboot. Moksha 360 blends artist-first values with next-gen tech, offering a 360° solution that spans live concert promotion, artist management, and an XR/AI-powered content platform. Think of it as a backstage pass to creative control, brand-building, and global exposure without the fine print.

Speaking about Moksha 360 Richard Dudley says, This isn’t just a business, it’s a response to years of watching talented artists struggle to find a way forward. Moksha 360 is designed to change that. We’re building an ecosystem where creativity meets opportunity, and where indie artists can finally access the infrastructure they deserve, without losing who they are.

Speaking about Moksha 360 Bobby 'Beebob' Baskaran says, "For too long, independent artists have been told to treat their passion like a side hustle. Moksha 360 is about changing that narrative - proving that creative and financial success can coexist. We're building a legacy that empowers artists to own their voice, build their brand, and navigate the music industry with confidence, both in India and on the global stage."

The trio of pillars propping up Moksha 360 reads like a wishlist for any unsigned artist. First, live concert promotion goes beyond the usual dive-bar circuit, curating everything from intimate showcases to large-scale global gigs. Then there’s Artist Management & Label Services, handling the heavy lifting from music production and PR to distribution, marketing, and long-term career strategy. Finally, the XR/AI Content Platform harnesses cutting-edge technology to boost discoverability, deepen fan engagement, and unlock digital monetisation, giving artists not just a voice, but a viable business model.

The concept isn’t just future-forward, it’s already on the world stage. In February 2025, Baskaran and Dudley took Moksha 360 to the 67th Grammy Awards in LA, where they entered strategic talks with potential collaborators and content partners, placing India's indie scene firmly in the global spotlight.

By bridging artistry with opportunity, Moksha 360 aims to be more than a platform, it wants to be a movement. One where indie artists can plug in, turn up, and finally be heard on their own terms, and at full volume.