Mumbai: Even as user experience has been improving and attaining global standards on its  OTT platform, JioCinema, Viacom18 has taken steps to take it a notch higher by roping in three top techies on its tech team.

Coming in as chief product officer & ad tech platform lead is Bharath Ram with rich experience at Flipkart (as product & engineering lead), Instagram (core product ad team in the US) and Amazon Prime Video (personalisation lead).

The second tech lead to join is Vijay Sheshadri who has come in as chief technical advisor. Sheshadri’s core strengths lie in enterprise security, e-commerce, and large-scale distributed system with experience as an engineering fellow at Swiggy, at Amazon and at Symantec where he built several enterprise security solutions and cloud infrastructure services. Vijay was the lead architect for Symantec’s reputation-based security technology, which won the Wall Street Journal Technology Innovation Award in 2010.

The third hire Shoury Bhardwaj has taken on the role of engineering leader for app experience, search, recommendations, data and app backend platforms.  He has 12 years of experience at Flipkart, where he worked on key areas such  e-commerce. In his most recent role, he led the product and engineering teams for new business initiatives.

A company press release said these appointments aim to bolster tech expertise, agility, and market responsiveness, supporting the company's swift expansion and commitment to providing exceptional digital experiences.

"We are thrilled to welcome Bharath, Vijay and Shoury to the Viacom18 family. Their expertise and leadership will be instrumental as we embark on the next phase of our ambitious growth journey. These appointments reflect our commitment to building a world-class tech platform that can deliver the best of content and an unparalleled experience to our consumers," a company spokesperson was quoted in the press release.