MUMBAI: NDTV Convergence (NDTV) and InMobi are together bringing the first fully native ad experience to mobile users in India.

Talking about their latest offering, NDTV CEO Vikram Chandra said, “NDTV has always believed in providing users with the most credible content across all platforms and ensuring the best user experience while consuming this content. This is another step towards further enhancing the experience by ensuring native in-stream ad formats, which will provide great value to our advertisers in a non-intrusive environment. We are excited to partner with InMobi to launch this offering.”

As NDTV continues to embrace native ads for mobile, the unique offering provides tangible benefits like five times the conversion rate and user engagement than standard display ads, higher ad viewership of up to 1.5 times more than banner ads and more importantly, a new-found trust for mobile ads, which are experienced as content and less intrusive.

InMobi Revenue & Operations vice president Atul Satija said, “InMobi Native Ads match the app experience entirely in terms of visual form and function, so that your brand’s audience can enjoy a non-intrusive, engaging ad experience while using an app. We have witnessed a phenomenal increase in demand for Native ads worldwide. InMobi is thrilled to partner with NDTV to bring the Native Ad experience to India,” said Atul Satija, Vice President – Revenue & Operations, InMobi.

NDTV has been at the forefront of creating best-in-class content experiences across all screens. Together with InMobi, NDTV will now offer a bouquet of innovative ad units native to its news content, thereby further re-inventing the user experience.