Mumbai: Branded content solutions provider Ice Media Labs and Analytics has roped in Taru Dewan as national revenue lead.

She will be nurturing the key accounts and simultaneously focus on new business development across markets at Ice Media Lab.

Dewan has expertise in sales, revenue, managing P&L, strategic thinking and brand management. She was instrumental in the launch of multiple magazines, radio stations and digital wallets in her previous stints.

She will be based out of Mumbai and reporting to Ice Media Labs & Analytics co-founder and creative partner Debojit Saha.

“We are very happy to onboard Taru as we celebrate the roll out of our 50th film this year. Taru has a great understanding of the market and content. We have done some amazing fun stuff together in our previous stint and I am certain she will bring in a lot of value with her expertise in ICE Media Lab. Good luck, Taru!,” said Saha.

“Pleasure in the job puts perfection in the work… and I am hoping to achieve the same perfection as I become a part of content mavericks- Ice Media Lab. I am really looking forward to working with the team who has done some really exemplary, award winning work with brands like Dabur, ITC, and Lenskart,” said Dewan.

Dewan has over 15 years of industry experience and is a senior sales professional experience across multiple media verticals - print, radio, digital, in film branded content, and outdoor (in store). Dewan has worked across multiple brands and publishers such as Future Brands, Radio Indigo, Haymarket, HT, Madison Teamwork and others.