Mumbai: Moscow Fashion Week is set to take place in the heart of Russia from 4 to 9 October. This significant event holds great importance for the fashion industries of emerging regions and the global market, as brands from various countries will have a unique opportunity to showcase their collections on a large international stage. Designers from India, Russia, Brazil, Indonesia, China, Costa Rica, the UAE, and South Africa will participate in over 80 shows, all taking place near the iconic walls of the Kremlin.
Among the standout brands is Nitin Bal Chauhan presented by the Fashion Design Council of India. It’s known for its innovative approach and artistic Indo-Western aesthetic. This isn't the brand's first appearance at Moscow Fashion Week, and this year it reinforces its commitment to the Russian market and the BRICS community.
“I did my first show at Moscow Fashion Week and got a great response that encouraged me to come back again this season. I see the Russian market being very similar to the part of India I come from. They appreciate colour, rich hand embroideries and folklore. It is the best platform to showcase my work in Russia and with the best Media, Influencers and Bloggers attending the show it helped me in increasing the visibility of my brand,” said designer Nitin Bal Chauhan.
Moscow Fashion Week promises to unveil exciting discoveries in the fashion industries of BRICS countries and its partners. Among the vibrant Russian brands featured will be Measure and MERÉ. The MERÉ collection focuses on the cyclicality of fashion and the durability of trends, utilizing natural fabrics alongside eco-leather to highlight the relevance of both traditional and modern materials. The measure will showcase its new collection, which celebrates its homeland of Dagestan as a contemporary region that cherishes its cultural identity. Earlier this year, MEASURE made a successful debut at Lakmé Fashion Week X FDCI in India.
Coinciding with Moscow Fashion Week is the BRICS+ Fashion Summit, where the Indian delegation will actively engage in this international forum. This event has emerged as a key platform for cultural and business exchange between the fashion industries of rapidly growing economies.
