MUMBAI:  The 9th edition of Indian Premier League (IPL) witnessed a 40 per cent higher viewership than the 2015 edition on Cricbuzz.

According to Comscore, over 3.7 million users accessed the Cricbuzz desktop site in India in April . In the WT20, 6.63 million users accessed Cricbuzz.

Cricbuzz received 30 billion page views across its properties during IPL 2016, with users together spending over 24 billion minutes (equivalent to over 45667 years). Across platforms, Cricbuzz averaged 14 million Daily Active Users, and on the final on May 29th, Cricbuzz saw 18.9 million users.

This online engagement threw some stimulating insights on fan-preferences in polls conducted by Cricbuzz, where over 2.5 million users participated.

The 5 most followed league matches as per Cricbuzz data were:

1.      RCB v RPS (May 7)

2.      RPS v GL (Apr 29)

3.      KKR v RCB (May 16)

4.      KXIP v RCB (May 9)

5.      RCB v MI (May 11)

These trends and data reveal that Virat Kohli and the Royal Challengers Bangalore were the toast of this year’s IPL and Dhoni continued to be a crowd puller.

 Commenting on the development, Cricbuzz CEO Pankaj Chhaparwal said, “Cricbuzz is quickly becoming the default platform for every cricket fan, and we’re humbled by the response. We consider this traction as a feedback from our users in terms of our services and we look forward to keeping our users entertained in times to come.”