MUMBAI: The India chapter of the youth-run, non-profit organization AIESEC has given the mandate to ColourCraft Studio (CCS) for designing and developing multiple websites to strengthen the organization’s digital presence.

CCS will leverage and amplify the appeal of India as a major contributor to AIESEC's aim to address the United Nation’s Sustainable Development Goals through AIESEC's volunteership and professional internship programs. By emphasizing on India’s rich historical and cultural background, CCS plans to project the country as an internship destination. The projects were won following a two month-long brainstorming session between CCS & AIESEC.

ColourCraft is working on understanding what makes AIESEC such an inspiring organization for the youth worldwide and aims to emit the spirit of the organization while showcasing India as a major cultural destination for global interns.

CCS Co-founder and business director, Aditi Gandhi said, “The trust in CCS is a huge opportunity for us to create large-scale, strategy-driven and creatively-inclined digital assets."

AIESEC in India B2B VP Sean Ankit Bothra said, “We were looking for a partner who would understand and communicate our core values in an out-of- the-box manner. The idea is to work together towards building effective designs and strategies to further enhance AIESEC’s iconic status.

"We hope to explore AIESEC in India’s potential to enhance the development of today's Indian youth and break the mindsets of Internationals about the Indian realities.”