Mumbai: Tata Play Binge has expanded its global reach, partnering with Cignal TV, the Philippines' leading Pay-TV provider, to power the launch of Cignal Super, an OTT aggregation platform. The app was introduced today at APOS ’24 by Tata Play’s managing director & CEO Harit Nagpal and Cignal TV’s president & CEO Jane Jimenez-Basas.
The Cignal Super app, built using Tata Play Binge’s Cloud technology, is currently in a test phase by pilot users and will be launched commercially soon. This innovative platform begins with content from partners such as VIU, Lionsgate Play, Curiosity Stream, Fuse+, Pilipinas Live, and Cignal Play, offering Filipino subscribers a seamless experience of accessing movies, shows, and live TV channels from multiple OTT services through a single subscription and user interface.
“We’re delighted to reach another milestone with Tata Play Binge now powering Cignal Super in the Philippines,” said Harit Nagpal. “The launch of the Akash Go app and now Cignal Super app demonstrates the universal appeal of our platform and our rapid delivery times, allowing partners to create their own branded app,” he added.
Jane Jimenez-Basas commented, “At Cignal, we’re excited to launch Cignal Super, the first of its kind in the Philippines. With content becoming increasingly fragmented, and streaming subscription prices increasing, we believe this service will be compelling and relevant for our customers as we simplify access to content from multiple apps into one platform - with a single subscription, unified content discovery, and one affordable price. This further establishes Cignal’s continuing commitment to aggregate the best content for our customers, and we thank Tata Play and all our partners for enabling us to bring this product to life"
Tata Play Binge is streamlining app development for global OTT aggregators by offering its Cloud technology through a Platform as a Service (PaaS). This allows OTT aggregators to focus on content, partnerships, and subscribers without worrying about the technology needed for service aggregation.
