MUMBAI: In a move as swift as its deliveries, Swiggy Instamart has expanded its quick commerce footprint to 100 cities across India, catering to the surging demand for 10-minute doorstep convenience beyond metro hubs. The expansion brings over 30,000 products from groceries and gadgets to fashion and festive essentials closer to millions of new customers in Raipur, Siliguri, Jodhpur, Thanjavur, and beyond.

"India's love for instant convenience isn’t just an urban trend, it’s a nationwide phenomenon," said Swiggy Instamart CEO Amitesh Jha. "As quick commerce evolves, we’re thrilled to bring its benefits to underserved geographies, empowering local businesses and delivery partners while meeting growing consumer needs."

Swiggy’s expansion reflects a broader shift in shopping behaviour, with one in four new users in 2025 hailing from tier 2 and 3 cities. Riding this momentum, the platform is ramping up operations with 'megapods' large-scale dark stores spanning 10,000-12,000 sq. ft. These hubs can stock 50,000 plus products, tripling inventory and offering an expanded selection of FMCG, D2C, and local brands tailored to regional preferences.
As Swiggy Instamart reshapes retail in smaller cities, unique shopping trends are emerging, Patna raced to 1,000 plus daily orders in just four days, while Raipur set a launch-day record with 300 orders. Thiruvananthapuram even outpaced Mumbai in demand for hot & sweet flavoured chips. Onions, tomatoes, and coriander remain the most ordered items, while one Dehradun shopper spent a staggering Rs 3.34 lakh in total, and a Thiruvananthapuram resident set a single-day record of Rs 69,993.