MUMBAI: The runner-up club of 2017-18 season, Napoli in Serie A has tied-up with e-commerce giant Amazon to launch an exclusive brand store. The Napoli Amazon brand store has been launched featuring official team products from the club’s technical supplier Kappa along with a full range of Napoli Calcio-licensed merchandise.

Napoli hope the new partnership will make it easier for its international fans to access kit and merchandise.

Napoli president Aurelio De Laurentiis said, “Napoli have become a regular fixture among the top 20 clubs in UEFA rankings, have over 40 million fans worldwide as well as a further 120 million with a passing interest. It is very important to us to be able to offer them easy access to our merchandise, and Amazon offer extraordinarily efficient distribution and order management services,” according to Sportspromedia.com.

The club released its 2018-19 season kit which is starting from 19 August 2018 and the partnership will also reach other markets like Italy, France, the UK and Spain, with the aim to launch in the North American market in the near future.

The Amazon partnership is part of the club’s international development strategy designed to strengthen the Napoli brand in foreign markets.