Mumbai – The advertising world is buzzing after the dramatic reveal that the viral fight between Bollywood stars Raghav Juyal and Harshvardhan Rane was an elaborate stunt orchestrated by Flipkart. The 15-second clip, which captivated social media with its intense and seemingly real altercation, was actually a clever campaign to spotlight the incredible durability of the Moto Edge 50, launching exclusively on Flipkart.

The video, showing a heated brawl between the actors, sparked widespread speculation and curiosity. The big reveal came when both Raghav and Harshvardhan took to Instagram, sharing the full video and declaring, “Iss fight ka asli hero toh Moto Edge 50 tha,” showcasing the phone’s military-grade protection as the true star of the spectacle.

The staged fight was meticulously designed to highlight the Moto Edge 50’s ruggedness, aligning perfectly with the macho personas of the actors. This high-energy drama effectively demonstrated the phone’s ability to withstand extreme conditions, leaving audiences both entertained and impressed. This campaign is the latest in a series of creative marketing strategies from Flipkart.