Mumbai: During the third season of Shark Tank India, Anupam Mittal, the entrepreneurial force behind Shaadi.com (People Group) and a distinguished Shark on the panel, cast a spotlight on Open Network for Digital Commerce (ONDC). Mittal's compelling elucidation of the Open Network's potential to democratize digital commerce could help India’s startups to harness the vast opportunities of the Open Network.

During the Kiko Live pitch segment in Episode 47 of Shark Tank India Season 3, Mittal drew parallels between the ONDC Network and the revolutionary Unified Payments Interface (UPI) initiative by the Government of India. He emphasized ONDC Network's pivotal role in fostering inclusive digital commerce for all kinds of players in the market.

“We would like to extend our gratitude to Anupam for educating the audience about a seemingly complex subject like ONDC in a clear and well-articulated manner,” said ONDC MD & CEO T. Koshy. “Mention of the ONDC Network on Shark Tank India, underscores the importance of the Open Network as a catalyst for innovation, essential for startups to thrive. For startups aiming to grow seamlessly, join our vast Network where opportunities are limitless.”

Mittal said “What UPI did for payments, ONDC Network offers the same transformation for digital commerce. It's about creating an inclusive Network where every business, no matter its size, can thrive online. This initiative is a powerful step towards ensuring that growth and opportunities are not confined to the few but are accessible to all.”