Yuvraj Singh's 3-part cancer series to simulcast on Colors and MTV

MUMBAI: Ace cricketer Yuvraj Singh?s battle with cancer is set to hit small screens with Viacom18-owned channel entertainment channel Colors planning to air a three-part series late October.

Colors has partnered Singh?s foundation YouWeCan to broadcast the show Zindagi Abhi Baaki Hai, which will also be simulcast on Viacom18?s youth entertainment brand MTV India.

The GEC broadcaster sees the show as part of its corporate social responsibility to raise awareness about the disease among the masses. It has decided to donate the revenue earned through the show to YouWeCan Foundation.

The broadcaster has roped in Birla Sun Life as the title sponsor. The life insurance company, which has Yuvraj as its brand ambassador, feels the series will help them in communicating their core philosophy of avoiding uncertainties in life by taking insurance.

Colors CEO Raj Nayak reasoned that the objective behind Zindagi Abhi Baaki Hai is to highlight Yuvraj?s extraordinary fight against cancer to create hope among cancer patients that they too can overcome the disease.

"We are not looking at Zindagi Abhi Baaki Hai as a show, we feel that as a responsible broadcaster we can do something for the society by helping in creating awareness about cancer," Nayak said.

"Some of the parts of the series is still being shot, so it will go on-air late October. We haven?t decided on the time slot. Our production team will take a call on that," he added.

The series, which is being directed by Gurmeet Sapal, is still under production. With ?Zindagi Abhi Baaki Hai?, Yuvraj narrates his experience with the disease to create wider awareness on occurrence, early detection, and therapy.

The show reveals his story from the first moment of shock on finding out that he has a rare form of cancer to his absolute grit and determination as he emerged as a winner while showcasing his will and determination to make a comeback as a healthy cricketer.

Speaking on this emotional occasion, Yuvraj said, "Through my battle with cancer, I have realised that what?s within us matters more than what lies behind and ahead of us. Cancer is a disease that can eat through lives and I hope that my story inspires the millions affected by it to fight harder and conquer it. I am extremely glad that Colors is supporting my cause and through Zindagi Abhi Baaki Hai, allowing my voice to reach millions of households across the country."

Aditya Birla Group CMO-Financial Services Ajay Kakar added, "At Birla Sun Life we are proud to have Yuvraj, not as a mere Brand Ambassador, but as a Philosophy Ambassador, who has chosen to share his fears and tears, as also his hopes and ambitions with the nation. We are proud to partner Colors and the YouWeCan Foundation to bring Yuvraj?s story to mass India so that it can touch many more lives and provide unprecedented inspiration to the nation."