Star, Sony scout for people to head their dotcom operations

After going all out to jump into the Internet bandwagon, media companies are now hunting for people to head these ventures. Both the channels have given typical dotcom ads in classifieds section of newspapers.
Star TV has already made investments in quite a few portals. Sony is also rumored to have acquired a stake in the site freshlimesoda.com.

Besides investments in other portals the media companies are also looking at bringing convergence in their own backyard, and hence this rush for dotcom professionals.

While Sony is looking for someone as Head- Internet business and Head- Communication Technology, Star is looking at a much wider range of people. And of course, the pay packets would be hefty - the dotcom way.